HP
Opening to a full-size poster, this 8-page insert unified HP’s four computer peripheral divisions and leveraged the company’s leadership image established with LaserJet printers.
 

Based on an actual user experience, this case study ad reinforced HP’s reputation for making highly reliable products.

This ad introduced HP’s first affordable color inkjet printer to business and home markets, scoring highest for readership and memorability in leading trade publications for over a year.